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NOTE: You’ll want to start this AFTER you have your core brand/social/site set up.
Software Needs:
- Giveaway software: KingSumo
- Autoresponder: MailChimp/Aweber (MC for free KingSumo)
Brand & Social Needs:
- Make sure you have your brand set up
- Have your social fortress setup
– FB business page
– IG business page
– Pinterest business page - Have your brands gmail account registered
- Your FaceBook Business account
– Your FB advertising account
Graphic Needs:
- Note: Have at least 6 different look/feels of each graphic made
- Start with 6 social “Squares” for IG/FB (Great for ads)
– 1200×1200 pixels
– Have 12 – 36 on standby for future ad updates - “Tower” giveaway graphics (good idea to start with 2-3)
– 1000 x 1500 pixels - Landscape version
– 1200 x 628
Automation Needs:
- Giveaway specific list in Autoresponder
- 5-10 part follow up sequence
Prize Needs:
- Affordable to award every 90 day cycle
- Hyper theme focused: charcuterie gift basket/board
- Retail value should be at least $150
– You can offer exclusive prize from us if you like - Everybody wins prize: You can offer a virtual charcuterie class recording ($79 value)
Expectations/Mindsets:
- Expect this to be mostly “front-loaded” effort
- Expect to run MANY ad variations before finding the best one
- Expect to continue testing MANY ads over time
- Expect to continue running this in the background for 1-3 years (why would you quit something awesome?!)