About Your Instructor: Jonny Andrews
Background and Expertise: My name is Jonny Andrews, and I’m the proud founder of the International Charcuterie Association (ICA). I’ve been immersed in the world of charcuterie since 2019, when the art of gourmet food presentation began to make a significant comeback. My journey started with helping my then-wife create, grow, and establish her charcuterie brand, which has since become the largest in the Chicagoland area. This venture included launching a successful catering business and developing a robust content creation system that reaches over 225K high-income consumers locally every month.
Experience and Achievements: Before diving into charcuterie, I spent over 20 years as an entrepreneur, building more than 250 online businesses. My entrepreneurial journey began from a less than advantageous starting point; after being homeless in 2003-4 and suffering from identity theft, I started selling simple items online just to afford food.
What I learned from doing this led to the creation of a successful online information publishing brand. Over the years, I’ve authored 15 books and assisted countless authors, entrepreneurs, and influencers in launching their own successful publishing careers. My work has been featured on top podcasts like Smart Passive Income with Pat Flynn and The Self Publishing Podcast, and in various print publications.
During the pandemic, while aiding in the growth of my then-wife’s charcuterie company, I also managed to reboot Joe Exotic’s (The Tiger King) social media presence, securing over $100K in sponsorship sales within the first 45 days.
Teaching and Mentorship: I’ve always had a knack for identifying opportunities and patterns that others might overlook. My unique ability to simplify complex ideas into actionable steps has fueled my passion for teaching and sharing knowledge. As an information publisher for nearly two decades, my training courses have sold over 177K times, helping thousands of entrepreneurs, business owners, influencers, and authors achieve their goals.
What Clients Have Been Saying
Paula Seymour: “I’d just lost a job and was living at my parent’s house for the winter. I put everything you taught me to use and now I’m closing in on about $200k in sales for the year!”
Steven Ferri, Business Owner/Author: “Jonny was speedy in his initial communication and willing to answer all my questions before we even began. The questions I answered before we spoke allowed him to review material in advance, and when we connected, he wasted zero time rehashing information.
He was able to start with my answers and dig deeper in order to zero in on my goals and deliver insightful observations. He was able to quickly comprehend my business from a bird’s eye view and then help me see where I was missing crucial pieces to improve my cash flow that worked for my circumstances.
He didn’t offer me “general” ideas or things I couldn’t do or that were out of my reach financially or time-wise or scope of abilities.
His skill set became very obvious from the clarity he delivered from the volume of experience he has. In fact, there was so much information that I hadn’t considered before, that I was frantically taking notes to capture it all, and he calmly mentioned he was providing a recording of the session and notes for me so I didn’t have to worry about reviewing it later from memory.
All that was provided. And … within one hour after our discussion. The experience was a pleasure. He really delivered.
I can’t imagine what my business would be like today if I’d had him on my team from the beginning. The action steps and strategy he provided in just over an hour were truly pure gold. I will be booking more of these sessions regularly.”
Author Abby Weeks: “I owe you a lot. I got my sales up to $100k per month after taking up the methods I learned from you!”
Angela Lewis, Entrepreneur: “Jonny listened really well. He was able to sense what was behind the words I was saying and figure out how to address my needs in ways that just made sense.
We kicked off the call by starting with one ‘solution’ (what I thought I wanted) but rapidly moved onto another ‘solution’ when he realized what my needs REALLY were.
I was impressed with his ability to tease that out, and we were able to come up with a solid plan that I am looking forward to pursuing.
I will hire him as a consultant much more now that I know what a resource he is!”
Robert Gemmil, Author/Entrepreneur: “I chose to work with you because I’ve literally tried every course, coach, system and solution out there and NOTHING has worked.
The only success I’ve experienced has come from following the steps and systems you laid out. This has been life changing. Thank you.”
Krystal Shannan, Best-selling Author: “This is the best advice I’ve gotten in my entire career! If I had gotten this advice back in 2013 when I started, my life would look completely different today.
It crushes my soul just a little bit to know just how much I could have been doing differently for these years… But that’s okay! I’m doing it now and we’re going to get there now!”
Katie Lynn, Business Owner: “Jonny was extremely helpful creating a realistic and immediately actionable SOP (Standard Operating Procedures) for my business. What’s even more valuable is that he broke me out of mindsets I have been struggling with for years.
He really listened to me, with zero judgement and then talked me through where my beliefs came from and why I might be having them.
He was really encouraging! He made me belly laugh on numerous occasions with truthfully hilarious statements that, if I’m being honest with myself, this might have changed my entire life.
He listened to everything I had to say carefully and tailored every strategy exactly for me. I can and will hire him again in a heartbeat!”
Deborah Williams, Entrepreneur: “Jonny blew me away with his command of the subject matter and his ability to truly understand exactly what I needed. Our consultation far exceeded my expectations as he rapidly assessed my situation and provided concrete action steps based on where I really was not where I thought I was.
Everything he delivered was exactly geared to me and what I could do to see immediate results. This call is BY FAR the wisest investment I’ve made in my business to date. If you need help leveling-up your game then book your call now.”
Kelly Bradley Hashway: “I’ve been working with them for a few months now, and this month, my sales are 8 times what they usually are!”
Amy Alessio: “Since we joined my partner and I have seen our numbers rise considerably and our sales have doubled.”
About the International Charcuterie Association (ICA)
Overview and Mission: The International Charcuterie Association (ICA) was founded in 2021 with the primary mission of providing education, connections, and tools for charcuterie professionals, enthusiasts, and industry experts to succeed. We are proud to be the first and only association dedicated to the new emergence of the charcuterie industry.
Membership and Community: The ICA boasts over 606K members, making it the largest dedicated charcuterie group in the world. Our diverse membership includes charcuterie catering professionals, enthusiasts, and industry experts from various backgrounds.
Benefits for Members: By joining the ICA, members gain access to the world’s largest repository of charcuterie board organizing tips, tricks, and community feedback. We offer affordable courses and a wealth of information designed to help our members excel in their charcuterie endeavors. Whether you’re looking to refine your skills, expand your knowledge, or connect with like-minded individuals, the ICA provides the resources and support you need to thrive in the charcuterie world.
Final Note: I’m excited to share my knowledge and passion for charcuterie and business building with you. Together with the ICA, we can elevate your charcuterie skills and help you achieve your goals.
Let’s get get this going!