Why this works: Most people believe that if they simply post to social that everyone they want to see it, will. This is simply not true. Sure, some posts can reach a large number of people but most do not. Most posts will only reach 1% – 5% of your target audience.
That is why you must be ready to run paid ads.
GOOD NEWS: You do not need to break the bank to make this work. In most cases you only need a budget of $1/day – $5/day.
In the video above you will see exactly how we set these up. Below you will see a rapid action bullet point breakdown to help you make it simple!
IMPORTANT: You will want to make sure you have a good website that is connected to FaceBook/Instagram. This is why I strongly recommend using a platform like Shopify or SquareSpace. Will this ad technique work with a different site? It can, but you will not be able to track the results.
- In your ads.facebook.com account click on “Create New Ad”
- Name your ad: Your Brand – What You Are Selling – Goal – Start Date – Ad Version
- Example: MC-LiveWorkshops-SLS-12.06.23-01 (MyCharcuterie-Workshops-Sales-Date-Version)
- Select your pixel and goal (Your brand pixel + conversion goal of sales)
- Set your budget of $1 – $5/day
- Select your target audience (15 miles from your town + age range + gender)
- Create your ad by using an existing post (or test a new ad)
- Select your main page (your brand FB/IG page)
- Pick “Use Existing Post”
- Select the post you want to use
- Verify it looks good
- Hit “Publish”
- Allow your ad to run for