Social Fortress Action Item Breakdown

NOTE: You’ll want to do this AFTER you have chosen your brand, created your logo as many will contain your logo and all will follow your primary look/feel.

WHY:

  • Builds levels of trust/proves you are a real business
  • Constant posting generates “I exist” signals to help with ranking
  • Helps automatically syndicate your products/content
  • Social can sometimes rank in Google

DO THIS FIRST AFTER SELECTING BRAND NAME

  • Setup dedicated Gmail account (set this up first)

SET THESE UP AFTER SITE IS LIVE

  • Google My Business Profile
  • Google Search Console
  • Google Analytics G4
  • Google Ads account

Needed Universal Resources:

  • Business “About” page (just the copy)
  • Verified Business Gmail Account
  • Circle version of your business logo
  • FaceBook, Twitter, Pinterest Header images
  • Local address (that you can verify with mailer)
  • Forwarding phone number (Kall8)

Primary Social Media Profiles: Branded

Automation/Posting Software Options

Automation/Posting Software Options

Image size guidelines for all social media platforms:

  • Facebook Image Size – 1200 x 628 pixels
  • Twitter Image Size – 900 x 450 pixels
  • Instagram Size – 1080 x 1080 pixels
  • LinkedIn Size – 1350 x 440 pixels
  • Pinterest Size – Pin size: 236 pixels x Adjustable Height; 2:3 ratio for vertical pins (recommended) Board image size: 222 x 150 pixels
  • Snapchat Size – 1080 x 1920 pixels
  • Tumblr Size – 500 x 750 pixels