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WHY Brochures Are So Powerful:
Creating real, print material to hand out is an effective enhancement to your online efforts. Including a simple 8.5×11, tri-fold brochure when you swing by a possible sales multiplier client can be a game changer!
Elements To Include:
- Your phone number (Kall8 or Google Voice)
- Your Primary URL
- Use your primary URL as well as a QR code that points directly to your B2B request form
- Your Business Email
- DO NOT use a free email account! Must be bla@yourdomian.com
- Show off LOTS of photos!
- Include info on virtual classes
- Include any info about fresh charcuterie (if you offer/partnered with local provider)
- Include a professional photo of you (being personal really helps)
Copy Elements To Include:
- Focus on the ability to customize/personalize each basket & box (huge!)
- All copy should focus on what’s in it for THEM!
- Avoid using too much “we are amazing” language
- Keep “About Us” short and to the point. Focus on benefits to them
- Provide an edited, benefit rich description for each featured product
A Single Brochure Can Speak To Each B2B Target
- You do not need to create a stand alone brochure for each B2B target
- Make sure each target is clearly spoken to
- Have a dedicated section for Realtors
- Have a dedicated section for Charity organizations
- Have a dedicated section for Admins/Executive assistants
- Have a dedicated section for each B2B element you want to target