Building a contact list and encouraging referrals are crucial for growing your workshop business and maintaining engagement with your audience. Here’s how:
Building a Contact List
- Value Proposition: Clearly communicate the benefits of joining your mailing list, such as exclusive access to future workshops, early bird discounts, and valuable charcuterie tips and tricks.
- Signup Incentive: Offer a small but immediate incentive for signing up, like a downloadable charcuterie guide or a discount on their next workshop attendance.
- Easy Signup Process: Make the signup process as easy as possible, with forms available at the workshop and a quick online option for digital attendees.
- Privacy Assurance: Reassure attendees their information is secure and will only be used for the purposes you’ve described.
Getting Referrals
- Ask Post-Experience: After providing a memorable workshop experience, gently encourage attendees to refer friends or family who might be interested in future workshops.
- Referral Incentives: Offer an incentive for referrals, such as a discount on future workshops for both the referrer and the referee.
- Classy Ask: Frame your referral request in a manner that highlights the communal and sharing aspect of your workshops, making it feel like an invitation rather than a plea.
- Follow-Up Email: Include a referral request in your follow-up email, thanking them for attending and inviting them to share the experience with others.
This approach ensures you’re building a community around your brand, offering value and respect to every interaction, thus fostering a network of enthusiasts eager to spread the word about your workshops.