Building A Contact List & Getting Referrals

Building a contact list and encouraging referrals are crucial for growing your workshop business and maintaining engagement with your audience. Here’s how:

Building a Contact List

  1. Value Proposition: Clearly communicate the benefits of joining your mailing list, such as exclusive access to future workshops, early bird discounts, and valuable charcuterie tips and tricks.
  2. Signup Incentive: Offer a small but immediate incentive for signing up, like a downloadable charcuterie guide or a discount on their next workshop attendance.
  3. Easy Signup Process: Make the signup process as easy as possible, with forms available at the workshop and a quick online option for digital attendees.
  4. Privacy Assurance: Reassure attendees their information is secure and will only be used for the purposes you’ve described.

Getting Referrals

  1. Ask Post-Experience: After providing a memorable workshop experience, gently encourage attendees to refer friends or family who might be interested in future workshops.
  2. Referral Incentives: Offer an incentive for referrals, such as a discount on future workshops for both the referrer and the referee.
  3. Classy Ask: Frame your referral request in a manner that highlights the communal and sharing aspect of your workshops, making it feel like an invitation rather than a plea.
  4. Follow-Up Email: Include a referral request in your follow-up email, thanking them for attending and inviting them to share the experience with others.

This approach ensures you’re building a community around your brand, offering value and respect to every interaction, thus fostering a network of enthusiasts eager to spread the word about your workshops.