Effective Local Marketing Strategies

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B2B Clients

Corporate Offices

  1. HR Managers: For team-building events, workshops, or employee appreciation days.
  2. Event Coordinators: For corporate events or parties.

Real Estate Agencies

  1. Sales Managers: For client appreciation gifts or open house events.
  2. Marketing Directors: For promotional events.

Wedding & Event Planners

  1. Founder/Owner: For offering premium food experiences to clients.
  2. Event Specialist: For catering options.

Hospitality Industry (Hotels, Resorts)

  1. Food & Beverage Managers: For adding to the menu or room service offerings.
  2. Event Managers: For conferences and other large gatherings.

Marketing & PR Agencies

  1. Account Managers: For client onboarding/welcome packages.
  2. Creative Directors: For brainstorming sessions and team meetings.

Financial & Law Firms

  1. Partners: For high-end client meetings.
  2. Office Managers: For internal events or team lunches.

Educational Institutions

  1. Event Coordinators: For special events, donor meetings.
  2. Career Services Advisors: For networking events with students.

Technology Startups

  1. Community Managers: For hackathons, workshops, or other community events.
  2. CEO/Founders: For investor meetings or team retreats.

Health & Wellness Centers

  1. Nutritionists: For classes on healthy eating options.
  2. Wellness Program Coordinators: For member appreciation days or events.


  1. Fundraising Coordinators: For donor appreciation events.
  2. Program Managers: For community outreach or volunteer events.

Media Companies

  1. Editors: For launch events or celebratory milestones.
  2. Producers: For catering during long production days.

Types of Offerings

  1. Charcuterie Classes: In-person or virtual, perfect for team-building.
  2. Client Appreciation Boards: Customized boards for valued clients.
  3. Virtual Tasting Events: A guided virtual experience of curated charcuterie.
  4. Themed Boards: Tailored to the event, season, or corporate branding.
  5. Monthly Subscription Plans: Regular deliveries for ongoing client or employee engagement.
  6. Gift Cards: Offering the gift of choice for employees or clients.
  7. Corporate Catering: Providing charcuterie for large company events, meetings, or celebrations.

B2B Sales Outreach Template

Basic Information

  • Your Business Name:
  • Target Market Segment: (e.g., Corporate offices, event planners, hotels)

Mutual Benefits

  • What problems can your product/service solve for the target business?
    • Increased customer satisfaction?
    • Efficient resource utilization?
    • Cost reduction?
  • What are the ROI aspects for the target business?
    • Sales increase?
    • Time savings?
    • Risk mitigation?

Value Proposition

  • Unique Selling Proposition (USP) for this Market Segment:
    • What makes your product/service indispensable for this particular business?
  • Competitive Edge:
    • Why should they choose you over competitors?

Trust Factors

  • Customer Testimonials:
    • Case studies with similar B2B clients
    • Written/video testimonials
  • Business Metrics:
    • Customer retention rates
    • Speed of service delivery
    • Any quantitative benefits previous clients have experienced
  • Accreditations and Certifications:

The Sales Offer

  • Product/Service Details:
    • Specifications
    • Customization options
    • Volume discounts
  • Terms:
    • Payment methods
    • Contract duration
    • Service Level Agreements (SLAs)

Outreach Strategy

  • Method of Initial Contact:
    • LinkedIn message, cold email, phone call, in-person meeting, etc.
  • Follow-Up Plan:
    • Second email, follow-up call, etc.
  • Prepared Materials:
    • Sales decks
    • Product samples
    • ROI calculators

Checklist for Sales Outreach

  • Is the value proposition clearly stated?
  • Have I outlined the benefits for this specific market segment?
  • Have I compiled all necessary trust factors?
  • Is my sales offer complete, clear, and compelling?
  • Have I prepared for initial contact and possible objections?

Local Partnership Brainstorming:

Food and Beverage Related

  • Wine Shops: Perfect for wine and charcuterie pairing events.
  • Local Breweries: Craft beer and charcuterie can make a trendy, tasty pairing.
  • Coffee Shops: Morning or afternoon boards can feature cheeses, bread, and coffee.
  • Artisanal Bakeries: For premium bread to go with your charcuterie.
  • Organic Food Stores: Showcase locally sourced, organic ingredients.
  • Gourmet Grocery Stores: Partner for special offers or in-store promotions.
  • Farmers Markets: Team up with vendors to cross-promote each other’s products.
  • Local Dairy or Cheese Shops: Natural pairing options for charcuterie.
  • Local Fruit Farms: Source fresh fruits to include on your boards.
  • Tea Shops: Unique tea and charcuterie pairings could be interesting.
  • Olive Oil Retailers: For adding that extra zest to your boards.

Lifestyle & Experience

  • Event Planners: Become their preferred vendor for events.
  • Wedding Planners: Specialized wedding charcuterie boards could be a hit.
  • Art Galleries: Host charcuterie nights during gallery openings or events.
  • Yoga Studios: Wellness nights with healthy charcuterie options.
  • Bookstores: Reading nights with charcuterie and wine could attract a crowd.
  • Boutique Hotels: Offer charcuterie boards as part of the room service menu.
  • Local Cinemas: Special movie nights with a charcuterie twist.
  • Golf Clubs: Supply charcuterie boards for events or as menu items.
  • Spas: Light, healthful charcuterie boards as an add-on for spa days.


  • Florists: Collaborate on gift packages that include flowers and charcuterie.
  • Local Gyms: Create high-protein, low-fat charcuterie options for gym-goers.
  • Cooking Schools: Offer classes on how to make your own charcuterie boards.
  • Craft Stores: DIY charcuterie board-making kits.
  • Gift Shops: Holiday or seasonal charcuterie board sets.
  • Furniture Stores: Display your charcuterie on their tables as a promotion.
  • Kitchenware Stores: Partner to display charcuterie on their serving boards and platters.

Review Getting Apps:

Having reviews can significantly improve the credibility and trustworthiness of a business, especially for e-commerce stores. Here are some top-rated apps available on Shopify, Wix, and Squarespace to help automate the process of collecting reviews from customers:


  • Yotpo: A complete platform for reviews, ratings, and Q&A. Also integrates well with social media for added exposure.
  • Judge.me: Offers multiple features like automatic review requests, in-email review forms, and more.
  • Stamped.io: Allows you to collect product reviews, site reviews, and photo/video reviews.
  • Rivyo Product Review: Offers an automatic mail system to get reviews with pictures from customers.
  • Okendo: Comes with customer profiling features and enables social sharing of reviews.


  • Kudobuzz Testimonial & Reviews: This Wix app allows you to collect and display testimonials on your site, along with SEO benefits.
  • Comments+ Reviews: Enables you to place comments and reviews anywhere on your site.
  • Review and Recommendations: Collects and displays reviews and also provides a feature for manual review approval.
  • MyReviews: With this app, you can display Google and Yelp reviews on your Wix site.
  • Testimonials Slider: Not exclusively for reviews, but can be used to showcase them.


  • Squarespace’s Built-in Customer Reviews: Not an app, but Squarespace itself offers a basic way to display customer reviews on products.
  • Disqus for Squarespace: While primarily a commenting system, Disqus can also be adapted to collect customer reviews.
  • Elfsight Reviews: This widget allows you to display Google reviews on your Squarespace site.
  • Yotpo: Available as a third-party integration for Squarespace, offering a robust review management system.
  • Trustpilot: While not a direct Squarespace app, you can integrate Trustpilot to your Squarespace website using code injection.

Before choosing any app, make sure to read the reviews, compare pricing, and maybe even do a trial run to see if it fits your business’s needs.