Understanding Content Types & Building Your Schedule

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Predictable, Yearly Holidays
  • New Year’s Eve/Day – Celebrate new beginnings with a special charcuterie offering.
  • Valentine’s Day – A perfect occasion for couples’ charcuterie boxes.
  • Easter – A chance to showcase lighter, spring-themed spreads.
  • Mother’s Day – Ideal for family gatherings and gift baskets.
  • Father’s Day – Highlight a more “meaty” selection.
  • Independence Day (US) – Think BBQ-themed or patriotic colors.
  • Halloween – Get creative with “spooky” food designs.
  • Thanksgiving – Mini charcuterie boards as appetizers, perhaps?
  • Christmas/Hanukkah – Ideal for family gatherings and holiday-themed boards.
  • National Cheese Lover’s Day (Jan 20) – A special board focusing on exotic and loved cheeses.
  • Predictable, Quarterly Happenings/Events
  • Season Changes – Spring, Summer, Fall, and Winter specials.
  • Sports Seasons – Tailgating or game day boxes.
  • Award Shows – Hollywood glam-themed boards.
  • Local Festivals/Fairs – Showcase local products, if possible.
  • Back to School/College – Quick and easy boards for busy families.
  • “Evergreen” Events
  • Weddings
  • Engagements
  • Baby Showers
  • Graduations
  • Birthdays
  • Milestone Birthdays – Customized based on age and likes.
  • Kids’ Birthdays – More fun and colorful choices.
  • Pet Birthdays – Yes, some offer pet-safe charcuterie!
  • Anniversaries
  • Wedding Anniversaries
  • Business Anniversaries – For corporate events or to celebrate your own business’s milestones.
Other Situations
  • Corporate Events – Could range from conferences to office parties.
  • Moving Day – A welcome-home board for friends or clients.
  • Community Events – Charity events, local happenings.
  • Retirement Parties
Corporate Events
  • Product Launches – Celebrate a new product with themed boards.
  • Board Meetings – Classy, light fare to keep the energy up.
  • Employee Onboarding – Welcome new hires with a thoughtful spread.
  • Team Building Events – Enhance the atmosphere with casual, shared eating.
  • Client Meetings – Impress clients with a high-quality food experience.
  • Trade Shows – Offer samples to entice potential customers or clients.
  • Corporate Retreats – Provide casual eating options for off-site meetings.
  • Holiday Parties – Seasonal boards to enhance the festive spirit.
  • End-of-Fiscal-Year Meetings – Mark important company milestones.
  • Employee Recognition/Awards Ceremonies – Celebrate achievements with special boards.
  • Quarterly Reviews – Keep the mood light during intensive review sessions.
  • Networking Events – Light fare that encourages mingling and conversation.
  • Training Seminars – Keep attendees focused with satisfying, balanced boards.
  • Charity Galas Sponsored by the Company – Sophisticated options for a high-brow
  • event.
  • Merger & Acquisition Celebrations – Mark the union of companies with a shared meal.
  • Press Conferences – Offer journalists a treat for their time.
  • VIP Visits – Roll out the best for special guests.
  • Employee Farewell Parties – Send off departing staff with a memorable meal.
  • Corporate Anniversaries – Celebrate the longevity of the company.
  • Investor Meetings – Elevate the meeting atmosphere with a touch of gourmet flair.
Even More Content Ideas:
  • Seasonal Flavors – Showcase ingredients that are in season for your boards.
  • Behind-the-Scenes – Show how your boards are made, from sourcing to presentation.
  • Worldly Bites – Each week, feature a charcuterie board inspired by a different country’s cuisine.
  • Diet-Friendly Boards – Highlight gluten-free, vegan, or keto-friendly options.
  • Board Basics – Teach the fundamentals of charcuterie, like pairing cheeses and meats.
  • Special Occasions – Show how to customize boards for events like birthdays or anniversaries.
  • Sustainable Practices – Share your efforts in sustainability, be it local sourcing or minimal waste.
  • Meet the Makers – Profile local artisans whose products you feature.
  • Taste-Test Tuesdays – Introduce new items and ask for customer feedback.
  • FAQ Fridays – Answer common customer questions about your products and services.
  • Perfect Pairings – Recommend wines, beers, or non-alcoholic drinks that go well with your boards.
  • Customer Spotlights – Share stories or photos from satisfied customers.
  • Historical Bites – Share the history of charcuterie or of a particular item you’re featuring.
  • Recipe Swap – Provide recipes for homemade accompaniments like mustards or pickles.
  • #CharcuterieChallenge – Encourage customers to share their own charcuterie creations.
  • Event Planning 101 – Tips for using charcuterie boards in large events or parties.
  • Gift-Giving Guide – How to gift a charcuterie board for various occasions.
  • Kid-Friendly Boards – Ideas for child-friendly ingredients.
  • Monthly Bestsellers – Highlight your most popular items of the month.
  • Business Boards – Tips for incorporating charcuterie into a business event or meeting.