Info To Have Per Product:
High-Quality Photos
- Number: At least 3-5 images from multiple angles
- Size: 800×800 pixels is generally good (check platform guidelines)
Detailed Description
- Features and Benefits: What it does, why it’s good
- What’s Included: Especially important for food items
- How many will it feed: This is how most people think about food
Keywords
- SEO-Focused: To improve search ranking
Tags/Categories
- To help the system connect similar products
- Helps people shop: people who liked this also liked this…
Pricing
- Clearly Displayed: Including any additional fees or discounts
Inventory Status
- In Stock/Out of Stock: Real-time updates
Reviews and Ratings
- User-generated: To build social proof
Related Products (Can be set up later)
- Upsell and Cross-sell: To encourage more purchases
Add to Cart/Checkout
- Easy Navigation: Streamlined buying process
Return Policy
- Clearly stated: Next to the product description or as a link
- Board/Dish Return: Will people be required to return what they use? If so, clearly lay that out
Shipping/Delivery Information
- Expected Delivery Time: Clearly stated
- Shipping Costs: If applicable
- Delivery costs: if applicable
Different platforms will have different methods for adding these elements, but the essentials remain the same. Always refer to the specific guidelines for Wix, Shopify, and Squarespace for the most accurate and updated information.
Home Page Images & Hero Images:
When it comes to image sizes for website platforms like Wix, Squarespace, and Shopify, the recommended dimensions can vary. Note that these are general recommendations and may change over time, so it’s always a good idea to check the latest guidelines provided by each platform.
Wix:
Home Page/Hero Image
- Desktop: 1920 x 1080 pixels
- Mobile: 1080 x 1920 pixels
- File Format: JPG or PNG
- File Size: Under 5MB
Wix allows you to add different image versions for mobile and desktop. It also has built-in tools to crop and edit images, so you can use a high-resolution photo and then adjust it within the editor.
Squarespace:
Home Page/Hero Image
- Desktop: Around 2500 pixels wide
- Mobile: 1500 – 2000 pixels wide
- File Format: JPG or PNG
- File Size: Up to 20MB
Squarespace automatically scales and compresses images for the web. They recommend using high-resolution photos for better quality, as the platform will resize them for different devices.
Shopify:
Home Page/Hero Image
- Desktop: 1800 x 1000 pixels
- Mobile: Scaled version of the desktop image
- File Format: JPG or PNG
- File Size: Up to 20MB
Shopify has a built-in responsive design, so the images will scale according to the device. That being said, using high-resolution images is encouraged for better quality.
Note: All three platforms support responsive design, meaning that they automatically resize images to fit different screen sizes. However, it’s essential to maintain aspect ratios and consider the focus of the image as it scales.
Always remember that these are general recommendations and could change. Always consult the most recent guidelines for each platform.
Setting Up Your Site:
Info You Will Want To Have On Hand:
- Ideal customer avatar
- Reasons they buy
- Emotions/significance they get from displaying/using charcuterie/grazing
- List of keywords
- A list of your products
Essential Web Pages:
Home Page (See below for home page image specs)
- High-quality Banner Image: Relevant to your business
- Brief Description: What you offer and why visitors should care
- CTA (Call to Action): Direct visitors to products, services, or contact page
About Us
- Company History: Brief history and mission statement
- Team Members: Photos and bios, if applicable
Products/Services
- Detailed Descriptions: Features and benefits
- High-Quality Images: From multiple angles
- Pricing: Clearly stated
Contact Us
- Physical Address: If applicable
- Email and Phone Number: Easily accessible
- Contact Form: For easy inquiries.
Blog (Can be done later)
- Relevant Content: Educational or informative articles related to your industry
FAQ (Often built out over time)
- Common Questions: Address frequent customer queries
Testimonials/Reviews (Gathered with time)
- Customer Feedback: Reviews or case studies to build trust
Privacy Policy (Vital)
- Legal Requirements: GDPR, CCPA compliant text
Terms and Conditions
- Legal: Covering use of the site and any purchase agreements
Newsletter Signup
- Opt-in Form: To collect emails for marketing
Working With Chad To Discover Your Brand ID & Info:
Creating a compelling “About” page, mission statement, and identifying your customer avatar are crucial aspects of building a successful charcuterie business. Here is a breakdown of the kind of information that would be most helpful for each:
For the “About” Page:
- Business History: When and why did you start your charcuterie business?
- Founder’s Story: A short bio of the founder(s), their passion for charcuterie, and any relevant experiences or qualifications.
- Unique Selling Proposition (USP): What makes your charcuterie products or services different or better than competitors?
- Team: Introduce key team members with their photos and short bios.
- Business Values: What values drive your business? Is it quality, customer satisfaction, sustainability?
- Milestones: Any awards, partnerships, or significant sales figures you want to showcase.
- Customer Testimonials: Real quotes from satisfied customers, if available.
Chad Prompt: Based on the following information, please ask me questions that will help create the ideal “about us page”:
Business History: When and why did you start your charcuterie business?
Founder’s Story: A short bio of the founder(s), their passion for charcuterie, and any relevant experiences or qualifications.
Unique Selling Proposition (USP): What makes your charcuterie products or services different or better than competitors?
Team: Introduce key team members with their photos and short bios.
Business Values: What values drive your business? Is it quality, customer satisfaction, sustainability
Milestones: Any awards, partnerships, or significant sales figures you want to showcase.
Customer Testimonials: Real quotes from satisfied customers, if available.
NOTE: Please modify the above prompt if you do not yet have or do not need to include that info. (ex: you’re just starting out and don’t have customer testimonials or have any milestones)
For the Mission Statement:
- Core Purpose: Why does the business exist? Why should it matter to customers?
- Target Audience: Who are your products/services meant for?
- Value Proposition: What unique value do you offer to your customers?
- Long-Term Vision: Where do you see your business in 5, 10, 15 years?
The more detailed this information, the better equipped you will be to create an “About” page that resonates with visitors, a mission statement that provides a strong guiding principle for your business, and a customer avatar that helps you make more focused and effective business decisions.
About Page Prompt:
Please generate a compelling “about us” page based on the information you recently generated about the customer avatar as well as the information about my business:
Paste your business info as well as all info requested (where applicable)