Here’s a breakdown of the most essential sizes and aspect ratios for the top platforms:
- Image Posts (Square): 1080 x 1080 pixels
- Image Posts (Portrait): 1080 x 1350 pixels
- Image Posts (Landscape): 1080 x 566 pixels
- Story: 1080 x 1920 pixels
- IGTV: 1080 x 1920 pixels (Vertical), 1920 x 1080 pixels (Horizontal)
- Reels: 1080 x 1920 pixels
- Profile Picture: 180 x 180 pixels
- Cover Photo: 820 x 312 pixels
- Image Posts: 1200 x 630 pixels
- Video Posts: 1280 x 720 pixels
- Story: 1080 x 1920 pixels
- Pin (Standard): 1000 x 1500 pixels
- Pin (Square): 1000 x 1000 pixels
- Video Pin: 1000 x 1500 pixels or 1000 x 1000 pixels
- Profile Picture: 400 x 400 pixels
- Cover Image: 1584 x 396 pixels
- Image Posts: 1200 x 627 pixels
- Video Posts: 1920 x 1080 pixels
TikTok
- Profile Picture: 200 x 200 pixels
- Video: 1080 x 1920 pixels (Vertical)
- Profile Picture: 400 x 400 pixels
- Header Image: 1500 x 500 pixels
- Image Posts: 1600 x 900 pixels
- Video Posts: 1920 x 1200 pixels (Horizontal), 1200 x 1900 pixels (Vertical)
Remember, these sizes are subject to change as platforms update their specifications, so it’s always a good idea to check the official documentation of each platform for the latest information.
Google properties, such as Google My Business, also have specific image and video requirements that should be adhered to for optimal appearance. Here’s a breakdown:
Google My Business
- Profile Photo: 250 x 250 pixels
- Cover Photo: 1080 x 608 pixels
- Business Logo: 250 x 250 pixels
- Post Images: 720 x 720 pixels
- Videos: 720p or higher, up to 100 MB
YouTube
- Channel Profile Image: 800 x 800 pixels
- Channel Cover Photo: 2560 x 1440 pixels
- Video Thumbnail: 1280 x 720 pixels
- Video Uploads: Minimum 1280 x 720 pixels (16:9 ratio) or 640 x 480 pixels (4:3 ratio)
YouTube Shorts
- Video Duration: Up to 60 seconds
- Aspect Ratio: 9:16 (vertical)
- Resolution: Minimum 1080 x 1920 pixels
Google Ads (Display Ads)
- Image Ads: Varies; common sizes include 300 x 250, 336 x 280, 728 x 90, 300 x 600 pixels
- Video Ads: 1280 x 720 pixels (16:9 ratio) or 640 x 360 pixels (4:3 ratio)
These image and video sizes are designed to make your content look its best across Google’s platforms. Keep in mind that adhering to these specifications will help present your business in a professional manner, maintaining visual consistency across different platforms. As with other platforms, it’s wise to refer to the official documentation for the most up-to-date information, as specifications can change over time.